Timeless clean rituals

Clean beauty that’s passed down

Natural · Vegan · Bio-based · Made in France.
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Lashes. Volume. Care.

Intense lashes. Lash care within.

Castor & jojoba oils nourish. The mascara beautifies. The glass bottle is refillable. Nothing is wasted.
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Healthy and colorful manicure

Beautiful from head to toe. Really.

Long-lasting colors. A protective formula. 10-Free, non-toxic, endocrine disruptor-free.
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Take care of your nails

Nail polishes enriched with skincare ingredients

Repairing treatment, vitamin-enriched polishes
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Lipstick. Skincare. Forever.

6 intense shades, 6 nourishing active ingredients, a long-lasting semi-matte cream texture.

Vegan · Bio-based · Made in France · Refillable.
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Skincare makeup.

Intense pigments, skincare actives, biosourced ingredients. Makeup you can apply with your eyes closed — vegan, eco-designed, made in France.

Best-sellers

Clever Beauty, a committed brand

Rated 4.8/5

Over 1000 verified reviews, our customers recommend our products

Intense Black Eye Pencil - #501 MARIE
CHF 11.00
CHF 14.00
CHF 11.00
Mascara #INVINCIBLE
CHF 36.90
CHF 36.90
Rouge care lipstick
CHF 36.90
CHF 36.90

I want this look

Timeless Classics

Intense Black Eye Pencil -
Clever Beauty Shop
Intense Black Eye Pencil - #501 MARIE
Add to cart
CHF 11.00
CHF 14.00 CHF 11.00
Mascara
Clever Beauty
Mascara #INVINCIBLE
CHF 36.90
CHF 36.90
Rouge à lèvres rouge hydratant naturel soin
Clever Beauty Shop
Rouge care lipstick
Add to cart
CHF 36.90
CHF 36.90

Clever Beauty, acclaimed by the press