Pushing Boundaries
At Clever Beauty, we are constantly pushing the boundaries of beauty. Innovation is our driving force, allowing us to offer you increasingly healthy natural products and ever-more ingenious packaging, all under the banner of quality. Our DNA: a natural formula combined with well-thought-out packaging.
A Cocktail of Values
Within a small Clever Beauty product, you'll find a concentration of values: vegan, social inclusion (social integration of workers with disabilities), made in France, short supply chains wherever possible, maximum naturalness, recyclability, and anti-waste.
Stop Waste!
Here, there's no waste. We say stop to overconsumption and prioritize quality over quantity. We banish the 36,000 products full of toxic ingredients that pile up in the bathroom, instead advocating for beautiful, vibrant colors—just what you need—in the most eco-friendly products possible. And guess what? It works! Thanks to our patented anti-waste cap, we've already managed to reduce waste in our nail polishes by 20%.
Going Further
Our goal is not to release a product at any cost, but to create natural products that are just as qualitative (or even more so) than conventional ones already on the market. Our nail polishes last up to 6 days, and our remover is unparalleled in its effectiveness. And you can trace their quality, as we manufacture all of them in France.
Collective Intelligence
We design products to meet your needs, not to create new ones. With you by our side, we co-create nail polishes by listening to your feedback.
As a VSE (very small enterprise), we are close to our partners and retailers, who are also human-sized, as well as our community. And through our communication and products, we want to spread all the love we have for you. Love is in the air!
Building a Dream Team
Clever Beauty's other objective? To inspire the small team behind this project to come to work with a smile and believe in it intensely. And we can also count on our committed partners: graphic designer Fanny Sinelle, photographer Guillaume Clauzon, ESAT Le Rouet with Yohan Auguin, and the producer of our amazing cap, Eric Faudon.
