Our values

Clever beauty is born in Aix-en-Provence

Towards a healthier cosmetic

Clever Beauty is located in the south of France, in Aix-en-Provence. It is a 100% French brand that promotes clever formula and clever packaging, hence its name Clever Beauty. We offer healthy products with a little something extra, the trick that will change everything! To make your life easier, to avoid waste or quite simply to have a non-toxic product, we are committed every day to offer you the products you really need. 

We are committed to creating the healthiest formulas possible. Scientific advances allow us to offer you natural ingredients of exceptional quality. We work every day to improve our formulas and find new natural alternatives to chemicals.

We are committed to never testing our products on animals and never using ingredients of animal or animal origin. Animal testing is prohibited in Europe and we do not sell to countries where it is still permitted.

Quality is the key word at Clever Beauty. We control the quality at each stage of the product's life in order to offer you cosmetics that meet high standards.

All our partners are located in France. We favor local partners on a human scale in order to work in a short circuit and participate in the local economy.

The environment is at the heart of our concerns. The goal is to create products that are respectful and anti-waste through intelligent packaging or more practical textures. But not only ! Our tips also allow you an easier application or a significant economic gain. The materials used are recyclable.


Clever Beauty - La marque de vernis naturels et antigaspi