Our history

“For years, I have seen my mother pouring her nail polish into each other. "Why are you doing this? It is dangerous to handle such chemical solvents! "I asked him one day" Because the brushes are too short to reach the bottom of the bottle, I waste time collecting even the smallest drop of varnish and on top of that it is a waste so I pour it! »She answers me.

At that moment the idea was born, there was surely another way to make nail polish easier to use, to avoid waste and at the same time to reduce chemical solvents.

It was during my studies that I started to bring this idea to life. Coming from a training as a laboratory technician in cosmetics, and in management of cosmetic companies, I had developed an affinity for natural products.

Two years later, thanks to great encounters and a growing desire to offer healthier and more environmentally friendly products, Clever Beauty is coming to life and it’s also thanks to you!

Maeva

Maëva Bentitallah,
Founder of Clever Beauty